About Rational Packaging

Founded by industry veterans, we manufacture best-in-class Structural Packaging by blending creative design and an engineered-systems approach.

Go beyond protective packaging and focus on the end-user experience.

Our patented designs and unique manufacturing capabilities enable us to approach customer challenges in ways that simply were not possible before. We creatively shape our products to reduce labor and continuously optimize the value stream.

We prioritize reducing SKU count by strategically positioning each component in the packaging system to protect in multiple ways and from multiple attacks.

appliance custom packaging
Structural Integrity is paramount to prevent product damage, and to that end our Systems Approach emphasizes awareness of how all parts interact to reinforce one another.

Our solutions are engineered using recycled and environmentally responsible inputs and are fully post-consumer recyclable.

More Waves. More Strength.

 

We designed our solutions with extra waves of protective fiber.

Waves are very useful as we can guide them to accomplish very specific outcomes. Structural packaging is all about impact resistance that works to ensure safe delivery of products that are greeted by happy customers.

Industry standard is to have natural strength from top to bottom or “axial” strength. Realistically, most of the impact happens from side to side or ‘“laterally” from forklifts, clamp trucks, and typical transport shipping. So, the biggest need for improvement is improved lateral structure. 

Lateral wave energy passes through the structural packaging corner, compresses and expands, providing protection for the cargo and returns back through the wave corner.

That’s Wave-Strength.

Want more information? Visit the Rational Packaging Website.

wave insulation technology
wave insulation technology
wave insulation technology
wave insulation technology